Tinderalla Ball App
As a proud 2Day FM world first, Tinder was brought to life in the real world in the form of the Tinderella Ball. SCA Digital worked with 2Day to bring an interactive digital component to the event in the form of an iPad-friendly Tinder clone, which allowed the attendees of the event to “swipe right” in real life – displayed live on TVs throughout the venue.
As users swiped through the process, a leaderboard was tallied behind the scenes highlighting the most successful positive responses, which was tied into the conclusion of the event. With the success of the event, the application is expected to be enhanced and deployed to other markets.
Check out the video to see what went down on the night!