It’s no secret that people tune in to Twitter while they are watching TV programs to connect with stars and fans alike. So today we’re pleased to tell you that Twitter Amplify, our product that links these two activities more closely than ever, is coming to Australia.
2013 was a great year for Twitter becoming the social soundtrack for television, as broadcasters and brands know that Twitter drives audience engagement and loyalty. Kicking off 2014, we are working with our media partners Network Ten (@channelten) and Southern Cross Austereo’s (@SCrossAustereo) celebrity news brand Scoopla, as well as advertisers L’Oréal and Samsung, to launch Amplify in Australia.
@CelebScoopla and @LorealParisAU are collaborating on an exclusive video program on Twitter for the Golden Globes, the Grammys and the Oscars. Meanwhile, @channelten and Samsung (with the username @SamsungStadium scheduled to be reactivated from late January) are working together to extend broadcasting of the XXII Olympic Winter Games in Sochi, Russia on Twitter. Thanks to these @TwitterAmplify partnerships, users will receive spectacular and timely content that rounds out their TV experience or reminds them to tune in for these award shows and sports broadcasts.
Southern Cross Austereo Director of Digital & Innovation, Clive Dickens said, “This is another great example of SCA’s portfolio approach to native advertising solutions. Scoopla & Twitter Amplify come together seamlessly to ensure L’Oreal is not only integrated into the social conversation around the awards season but adds to it, through entertaining branded content. We look forward to the campaign rolling out and to further Amplify partnerships.”