SCA Melbourne launches a new era of engaging content for 2014

On Thursday 30 January Southern Cross Austereo unveiled its new vision for 2014, at Encore – St Kilda Sea Baths.

The annual event, which officially launches SCA’s exciting new content line-up’s nation wide, saw key stakeholders, clients, media agencies and talent, including the Today Network’s Hamish Blake, Andy Lee, Fifi Box and Dave Thornton, and Triple M’s Eddie McGuire, Mick Molloy and Luke Darcy, converge to celebrate a new era for the company.

The Today Network’s emerging new drive show co-hosts, Dan Debuf and Maz Compton, were among the crowd, together with Triple M’s new drive show, The One Percenters with Matt Tilley and Joe Hildebrand. Also in attendance were football legends Gary Lyon and Billy Brownless, and Justice Crew, who entertained guests on the night.

SCA showcased an impressive new line-up across its national radio networks, regional television and digital assets, reinforcing that it remains the most innovative media company in Australia, with an ongoing commitment to delivering firsts in entertainment media solutions.

In 2014, SCA will have a sustained focus on delivering progressive and engaging entertainment media solutions, excellence and expertise in content creation, compelling and inclusive client solutions, unique innovation (social, mobile, data and partnerships) and original thinking.

Chief Executive Officer Rhys Holleran said We are thrilled with the reaction of key stakeholders to our plans for 2014. With great new shows and proud partners, we look forward to 2014 being a great year.