SCA Brands Deliver Record Digital Audiences, Dominating Radio Landscape

In Nielsen’s latest Digital Ratings Monthly (DRM), Southern Cross Austereo has achieved record audiences across all of its digital platforms in September.


With an overall Unique Audience of 1,780,000  in September, SCA brands have put themselves amongst the biggest digital only publishers in Australia.


Both Triple M (+20.9%) and Hit Brands (+19.5%) had massive month on month growth reaching 876k and 821k Unique Audience respectively.


Steve Brown, Head of Digital Sales & Operations said, “This result will give buyers of radio and digital confidence that working with SCA’s digital assets delivers. Combining this valuable reach with very strong viewability and brand safety from Australia’s biggest media company is a great foundation for campaign results. We are excited to be working with more and more clients that value this trusted environment.”