On Tuesday 4th February, Southern Cross Austereo unveiled its new vision for 2014, at the newly renovated Adelaide Oval.

The annual event, which officially launches SCA’s exciting new content line-up’s nationwide, saw key stakeholders, clients, media agencies and talent, including the SAFM Breakfast team Michael, Hayley and Burgo and Triple M’s Hot Breakfast Jon Blake, Nick Gill and Dale Lewis, Mark Ricciuto, Andrew Jarman and KG Cunningham, converged to celebrate a new era for the company. Also in attendance were Crows footballers Taylor Walker and Sam Jacobs and Studio 10 stars Ita Buttrose,  Jessica Rowe, Sarah Harris and Triple M’s Joe Hildebrand. Justice Crew, who entertained guests on the night along with Triple M’s own Dave Gleeson along with John and Sam Brewster.

SCA showcased an impressive new line-up across its national radio networks, regional television and digital assets, reinforcing that it remains the most innovative media company in Australia, with an ongoing commitment to delivering firsts in entertainment media solutions.

In 2014, SCA will have a sustained focus on delivering progressive and engaging entertainment media solutions, excellence and expertise in content creation, compelling and inclusive client solutions, unique innovation (social, mobile, data and partnerships) and original thinking.

Chief Executive Officer Rhys Holleran said We are thrilled with the reaction of key stakeholders to our plans for 2014. With great new shows and proud partners, we look forward to 2014 being a great year.