The Top & Tail breaks new ground for user engagement giving the audience a polite, non-intrusive experience. As the user scrolls down the page, the ‘Top’ element of the banner will appear at the top of the screen away from the user’s thumb to prevent any accidental clicks. The ‘Tail’ will then appear at the bottom of the screen as the user scrolls back up the page.
Platform: Mobile Web
Size: 320×50 / Custom
Browser/Device: iPhone: iOS 8+ / iPhone 5 and up. Safari only.
Android OS 4.4+ / Samsung S5 and up screen size. Android stock and Google Chrome browser
- Maximum 1x week bursts
- A close button must be incorporated on the top corner
- Served to mobile web only (no apps)
- Frequency capped at 1 impression per user, per day
Mobile Supported Actions
- Press/Tap to Call (direct connection from the phone to the advertisers call centre)
- Press/Tap to download iOS application (link to page in App store)
- Press/Tap to download pod cast or song from iTunes
- Press/Tap to launch video (video will open and play in the device’s native player)
- Press/Tap to link to your mobile site