Correct as of 17/12/2017

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Mobile OTP – Over The Page

320x50 / 300x250

Overview

Creative takes over the screen of a mobile device for 5 seconds, making it a high impact property for a premium branding experience that provides the client with maximum screen coverage for a highly engaging user experience.

It also allows the user to tap through to the client’s website for further information.

Platform: Mobile Web

Format: HTML5/JPG/GIF

Size: 320×50 / 300×250

Elements: Auto-initiated, 5 second Over The Page ad with close button capped at 1/user/day. Static jpg/png or 2-scene GIF.

 

Guidelines

  • Maximum 1x week bursts
  • A close button must be incorporated on the top right-hand corner of the 300×250 file
  • Served to mobile web only (no apps)
  • OTP appears for 5 seconds before automatically closing
  • Frequency capped at 1 impression per user,
    per day

 

Mobile Supported Actions

  • Press/Tap to Call (direct connection from the phone to the advertisers call centre)
  • Press/Tap to download iOS application (link to page in App store)
  • Press/Tap to download pod cast or song from iTunes
  • Press/Tap to launch video (video will open and play in the device’s native player)
  • Press/Tap to link to your mobile site

 

Ad Specifications

Device Dimensions Retina Display (High Res.) Max File Size File Format Animations Looping Audio 3rd Party Tags Accepted
Mobile web only 300×250 600×500 80kb JPG, GIF or PNG Max 3 scene GIF (Static or under 5 sec preferred) No No Ad tags or 1 set of impression & click tracking tags

 

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