150x150 / Full Screen
Just tap to expand into full story mode! The Filmstrip is an IAB Rising Star format which provides a multi-panel ad experience to allow the user to swipe through the brands media. The panels can contain video, image galleries, product information and more.
Platform: Mobile & Tablet
Size: 320×50 / 320×480
Elements: Custom animation + User-initiated Expandable tap/click with video embed or image gallery
- A close button must be incorporated on the top right-hand corner of expanded file
- Served to mobile web only (no apps)
- Expanded feature must be user-initiated