Correct as of 23/07/2018

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Mobile Expandable Film Strip

320x50 / 320x480


Just tap to expand into full story mode!  The Filmstrip is an IAB Rising Star format which provides a multi-panel ad experience to allow the user to swipe through the brands media.  The panels can contain video, image galleries, product information and more.

Platform: Mobile & Tablet

Format: HTML5

Size: 320×50 / 320×480

Elements: Custom animation + User-initiated Expandable tap/click with video embed or image gallery



  • A close button must be incorporated on the top right-hand corner of expanded file
  • Served to mobile web only (no apps)
  • Expanded feature must be user-initiated

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