Correct as of 17/12/2017

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Mobile Expandable Adhesion

320x50 / 320x480


The HTML5 Mobile Expandable Adhesion is an ad format that continually adheres to the bottom of the display while the user scrolls through the page.  If the user chooses to interact with the banner it’ll expand to full screen with client messaging and a call to action.

Platform: Mobile web

Format: HTML 5

Size: 320×50 / Full Screen

ElementsMobile optimised animation plus user-initiated full screen expansion


  • A close button must be incorporated on the top right-hand corner of the ad
  • Served to mobile web only (no apps)

Mobile Supported Actions

  • Press/Tap to Call (direct connection from the phone to the advertisers call centre)
  • Press/Tap to download iOS application (link to page in App store)
  • Press/Tap to download pod cast or song from iTunes
  • Press/Tap to launch video (video will open and play in the device’s native player)
  • Press/Tap to link to your mobile site

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