Correct as of 24/06/2017

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Mobile Adhesion Banner

320x50

Overview

Great for ensuring viewability, the HTML5 Adhesion banner displays pinned to the bottom of the screen while the user scrolls through the content.  To ensure the best possible user-experience it contains a close button in top right corner.

Platform: Mobile Web

FormatHTML5, JPG, GIF or PNG

Size: 320×50

ElementsMobile optimised animation

 

Guidelines

  • A close button must be incorporated on the top right-hand corner of the ad
  • Served to mobile web only (no apps)

 

Mobile Supported Actions

  • Press/Tap to Call (direct connection from the phone to the advertisers call centre)
  • Press/Tap to download iOS application (link to page in App store)
  • Press/Tap to download pod cast or song from iTunes
  • Press/Tap to launch video (video will open and play in the device’s native player)
  • Press/Tap to link to your mobile site

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