Interactive hot spots encourage the user to engage with the ad by triggering an overlay of additional information relating to a specific element of the creative. The ad then closes when the user chooses to close it.
The user can also choose to view as many or as few hot spots as they like.
Platform: Desktop, Mobile & Tablet
Format: HTML 5
Elements: Static images + Interactive Hot Spots to trigger additional content overlays. Contains a close button to return the user to the original image.