150x150 / Full Screen
A video expands over the viewable area once clicked on, or tapped.
The video then plays, which can maximise YouTube channel views and the reach of a TVC or internet promotional video.
Once the video has concluded, the expanded overlay is then closed, allowing the user to continue engaging with the site, or find out more about a client and/or their products.
Platform: Desktop, Mobile & Tablet
Size: 320×50 / 320×250
Elements: User-initiated Expandable on-click with YouTube or Native Video player embed.
- A close button must be incorporated on the top right-hand corner of expanded file
- Served to mobile web only (no apps)
- Expanded feature must be user-initiated
- Video can be YouTube embed or native video player