Correct as of 23/07/2018

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Mobile Leaderboard



As a mobile-first media company, SCA enables full functionality of the Mobile Leaderboard throughout the entire SCA Mobile Network including In-App and Mobile-Web.

Platform: In-App & Mobile Web

FormatHTML5, JPG, GIF or PNG

Size: 320×50

ElementsMobile optimised animation


Ad Specifications

Device Dimensions Retina Display (High Res.) Max File Size File Format Animations Looping Audio 3rd Party Tags Accepted
Mobile 320×50 640×100 80kb HTML5, JPG, GIF or PNG 3 Scene Max Unlimited No Ad tags or impression & click tracking tags


Deadlines for client-supplied creative:

Please supply creative to the Digital Ad Ops team 3 business days prior to launch


Production Requirements and Deadlines for SCA-produced creative:

If SCA is producing Mobile Leaderboard creative for your campaign, please supply the following:

  • Campaign imagery
  • Client’s brand guidelines/style guide
  • Fonts
  • Logos
  • Copy for each frame – Each frame has a 10 word or less limit – Max of 3 frames

There is a 10-day turnaround for production of  animated ads and a 5-day turnaround for static (non-animated) ads

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