Correct as of 18/08/2017

Ad Specs

Digital Advertising Technical Specifications

Standard Banners

Creative constructed in standard web-image formats such as GIF, JPEG, PNG and HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by SCA’s internal ad-serving system or delivered via redirect tags hosted by a third party ad-serving vendor.  Executions involving audio, video, and file sizes over 80KB etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or SCA’s rich media partner at an additional CPM charge.

 

Flash Deliverables

Please be aware that due to security reasons associated with Flash, some commonly used browsers are changing how they support Flash files moving forward. SCA recommends creative is built in HTML5 or jpg/gif format for campaigns going live from 1st September 2015.

 

HTML5 Guidelines

At this time, SCA only accepts HTML5 assets hosted by Sizmek or Doubleclick Studio. These vendors should assist with troubleshooting via their platform. SCA will then test the ad tags after receiving conformation from the client, media agency or creative agency.

If self-contained HTML5 creative is being supplied, some modi cations are required to work with DFP. Please follow the guide on the link below:

Tutorial

 

Desktop Standard Banners

Leaderboard Medium Rectangle Half Page Newsletter Medium Rectangle Header Logo
Device Desktop Desktop Desktop Desktop/Mobile Desktop
Dimensions 728×90 300×250 300×600 300×250 230×65
Max. File Size 80kb 80kb 80kb 40kb 40kb
File Format HTML5, JPG, GIF or PNG HTML5, JPG,GIF or PNG HTML5, JPG,GIF or PNG JPG or PNG Transparent PNG
Animations Yes Yes Yes No No
Looping Unlimited Unlimited Unlimited No No
Audio User Initiated User Initiated User Initiated No No
3rd Party Tags Accepted Ad tags or impression & click tracking tags Ad tags or impression & click tracking tags Ad tags or impression & click tracking tags Impression & click tracking only Impression & click tracking only

 

Mobile Standard Banners

Mobile Leaderboard Mobile Medium Rectangle Mobile Billboard
Device Mobile Mobile Mobile
Dimensions 320×50 300×250 300×125
Retina Display (High Res.) 640×100 600×500 640×200
Max. File Size 80kb 80kb 80kb
File Format HTML5, JPG, GIF or PNG HTML5, JPG,GIF or PNG HTML5, JPG,GIF or PNG
Animation 3 Scene Max 3 Scene Max 3 Scene Max
Looping Unlimited Unlimited Unlimited
Audio No No No
3rd Party Tags Accepted Ad tags or impression & click tracking tags Ad tags or impression & click tracking tags Ad tags or impression & click tracking tags

 

Mobile OTP

Leave-Behind Image OTP Image
Device Mobile web only Mobile web only
Dimensions 320×50 300×250
Retina Display (High Res.) 640×100 600×500
Max. File Size 80kb 80kb
File Format JPG, GIF or PNG JPG,GIF or PNG
Animations 3 Scene Max 3 Scene Max (Static or under 5sec preferred)
Looping Unlimited No
Audio No No
3rd Paty Tags Accepted Ad tags or Impression & Click tracking tags Ad tags or Impression & Click tracking tags

 

Mobile OTP Guidelines

  • A close button must be incorporated on the top right-hand corner of the 300×250 file
  • Served to mobile web only (no apps)
  • OTP appears for 5 seconds before automatically closing
  • Frequency capped at 1 impression per user, per day

 

Mobile Supported Actions

  • Press/Tap to Call (direct connection from the phone to the advertisers call centre)
  • Press/Tap to download iOS application (link to page in App store)
  • Press/Tap to download pod cast or song from iTunes
  • Press/Tap to launch video (video will open and play in the device’s native player)
  • Press/Tap to link to your mobile site

 

Rich Media Banners

Rich Media Ads must be delivered to SCA via 3rd Party Ad Tags (generated through Sizmek, Doubleclick, Atlas etc).  SCA can serve rich media in their own third party account for an additional $CPM charge. Please inform your SCA representative, who will work in conjunction with the digital trafficking team, to assist with this solution. The third party ad tags and instructions must be sent to SCA 5 working days prior to live date to allow enough time to test and load. Please ensure that a solid colour background is used in the bottom layer of all ads. Sound must be click initiated by the user and pre-approved by SCA in all instances.

 

Desktop Rich Media Banners

Leaderboard Medium Rectangle Mini Rectangle Strip
Device Desktop Desktop Desktop Desktop
Dimensions 728×90 300×250 300×125 300×125
Max. File Size 100kb 100kb 100kb 100kb
Max. Video File Size 1MB 1MB 1MB 1MB
File Format HTML5 HTML5 HTML5 HTML5
Animations Yes Yes Yes Yes
Looping Unlimited Unlimited Unlimited Unlimited
Audio User Initiated User Initiated User Initiated User Initiated
Video Yes Yes Yes Yes
3rd Party Tags Accepted Ad tags required Ad tags required Ad tags required Ad tags required

 

Expandable Banners

Expandable banners are Rich Media Ads that expand in size when a user rolls over or clicks on them. They reveal more advertising information and are designed to grab the attention of the user. SCA requires a ‘close’ button always be included and positioned in the expanded area of the ad. It should appear immediately on the first full frame of the expanded panel’s animation. When closed, the ad must allow users to click on links on the webpage that would otherwise be covered when the ad has expanded.

Expandable Leaderboard Expandable Medium Rectangle
Device Desktop Desktop
Dimensions 728×90 to 728×180 300×250 to 600×250
Max. File Size Initial: 40kb Expanded: 100kb Initial: 40kb Expanded: 100kb
File Format HTML5, GIF, JPG or PNG HTML5, GIF, JPG or PNG
Animations Yes Yes
Looping Unlimited Unlimited
Audio User Initiated User Initiated
Video Yes Yes
Expand Down Left
3rd Party Tags Accepted Ad tags required Ad tags required

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