A branded image with a video embed opens over the viewable area of the content once the user clicks on Leaderboard.
The video then displays within a client branded environment, which can maximise YouTube channel views and the reach of a TVC or internet promotional video.
Once the video has concluded, the expanded overlay is then closed, allowing the user to continue engaging with the site, or find out more about a client and/or their products.
Size: 728×90 / 970×650
Elements: Animated leaderboard creative which expands on user click
- A close button must be incorporated on the top right-hand corner of expanded file
- Served to desktop only
- Expanded feature must be user-initiated