Correct as of 17/12/2017

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Expandable Video Billboard



A branded image with a video embed opens over the viewable area of the content once the user clicks on Billboard.

The video then displays within a client branded environment, which can maximise YouTube channel views and the reach of a TVC or internet promotional video.

Once the video has concluded, the expanded overlay is then closed, allowing the user to continue engaging with the site, or find out more about a client and/or their products.

Platform: Desktop

Format: HTML5

Size: 970×250 / 970×500

Elements: Animated billboard creative which expands on user click



  • A close button must be incorporated on the top right-hand corner of expanded file
  • Served to desktop only
  • Expanded feature must be user-initiated


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