Correct as of 23/07/2018

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Creative constructed in standard web-image formats such as GIF, JPEG, PNG and HTML5 executions of any of the dimensions listed below are considered standard banner ads.

Such creative may be hosted by SCA’s internal ad-serving system or delivered via redirect tags hosted by a third party ad-serving vendor.

Executions involving audio, video, and file sizes over 80KB etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or SCA’S rich media partner at an additional CPM charge.


Ad Specifications

Device Dimensions Max File Size File Format Animations Looping Audio 3rd Party Tags Accepted
Desktop 728×90 80kb HTML5, JPG, GIF or PNG Yes Unlimited No Ad tags or Impression & Click tracking tags


Deadlines for client-supplied creative:

Please supply creative to the Digital Ad Ops team 3 business days prior to launch


Production Requirements and Deadlines for SCA-produced creative:

If SCA is producing Leaderboard creative for your campaign, please supply the following:

  • Campaign imagery
  • Client’s brand guidelines/style guide
  • Fonts
  • Logos
  • Copy for each frame – Each frame has a 10 word or less limit – Max of 3 frames

There is a 10-day turnaround for production of  animated ads and a 5-day turnaround for static (non-animated) ads

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